Performance Marketing Leader

Job Description : Performance Marketing Manager | Zero-to-One GTM

About AppsForBharat (Sri Mandir App)

AppsForBharat is a Series C funded faith-tech startup backed by India’s top VCs, including Peak XV (prev. Sequoia Capital) and Elevation Capital. Our team, comprised of alumni from IITs and IIMs, is dedicated to building mobile and web apps that cater to the devotional and spiritual needs of hundreds of millions of users globally.

Our flagship product, Sri Mandir, launched in 2020, is the world’s largest app for Hindu devotees, serving as a digital sanctuary for millions. The devotion market in India is a $44B opportunity, currently unorganized and offline, and we are leading the charge in bringing it online. The Sri Mandir app is experiencing 20-25% month-on-month growth, and our mission is to enrich spiritual lives through innovative technology.

Position Overview : Own the Launch Strategy

We are looking for a Founder-Minded Performance Marketing Manager to completely own the Go-to-Market (GTM) strategy and acquisition for a brand-new devotional app focused on a daily use case.

This is a true zero-to-one building journey with open problem statements. Your role will go far beyond campaign management—you are expected to apply first-principles thinking to crack product-market fit from an acquisition standpoint. This demands mastery in paid marketing, extreme analytical depth, and the drive to collaborate across all functions (Product, Content, Category, Creative) to build a sustainable, scalable business line.

This is a high-impact position where you will be directly responsible for finding the initial wedge in the market and ensuring favorable LTV / CAC and payback periods from day one.

Key Responsibilities

1. Zero-to-One Strategy & First Principles

• Crack the GTM : Define, execute, and rapidly iterate on the core acquisition strategy required to launch and scale a new product in the market.
• Problem-Solve with First Principles : Utilize strong first-principles thinking to define acquisition strategies, solve open problem statements, and build scalable frameworks where none currently exist.
• Fast Experimentation : Identify market wedges and competitive advantages through rigorous, fast-paced experimentation on channels, targeting, and messaging.

2. Content-Led Acquisition & Experimentation

3. Business Ownership & Advanced Analytics

4. Cross-Functional Leadership

Requirements

Preferred Skills

Why AppsForBharat!

we offer a life-first approach to work.

As part of our hiring process we expect all candidates to explore our Sri Mandir App :

For Android : https : / / play.Google.Com / store / apps / details?id=com.Mandir&hl=en_IN

For IOS : https : / / apps.Apple.Com / in / app / sri-mandir-puja-chadhava / id1637621461

We are proud to be an equal opportunity employer and value diversity at our workplace. We do not discriminate on the basis of race, religion, colour, gender, sexual orientation, age, marital status, disability, or any other characteristic protected by applicable laws.

One Team. One Goal. Assisting millions on their digital devotional journeys. 🛕❤️