Advertisement Sales Specialist

Job Title : Manager / Senior Manager – New Client Development (Ad Sales – Pharma Sector)- From Non- Media Background

Location : Delhi & Mumbai, India

About the Organization :

Rajasthan Patrika Pvt. Ltd. is one of India’s most respected and trusted media groups, with a strong and evolving presence across Print, Radio, OOH, and Digital platforms . For over seven decades, Patrika has been synonymous with credibility, innovation, and purpose-driven communication.

As part of our strategic expansion into the Pharma and Healthcare communication segment , we are seeking a dynamic professional from the pharmaceutical industry to lead new client acquisition and category development . This role is ideal for someone who understands the nuances of healthcare marketing, brand positioning, and ethical communication — and can bridge the gap between the pharma industry’s needs and Patrika’s media solutions.

Position Overview :

The role focuses on building new client relationships and driving advertising business from pharmaceutical and healthcare organizations across Rajasthan Patrika’s media platforms — Print, Digital, Radio, and OOH .

The candidate will leverage industry knowledge, marketing insight, and client networks to open new business opportunities, conceptualize brand campaigns, and position Patrika as a preferred communication partner for the healthcare sector. Strictly from non-media background.

Key Responsibilities :

1. Business Development & Client Acquisition

Identify, engage, and acquire new clients from the pharmaceutical, healthcare, nutraceutical, and medical device sectors.

Develop a robust pipeline of potential clients through market research, professional networks, and industry connects.

Understand client objectives, brand portfolios, and product communication needs to propose customized, compliant media strategies .

Approach both Rx (prescription-driven) and OTC (over-the-counter) pharma brands to offer integrated advertising solutions.

2. Strategic Market Development

Build and scale Pharma as a focused category for Rajasthan Patrika across all media formats.

Partner with internal sales, creative, and marketing teams to design impactful Print + Radio + OOH + Digital campaigns.

Create proposals that align medical ethics with innovative storytelling and consumer engagement.

Develop long-term partnerships with marketing heads, brand managers, and medical communication agencies.

3. Revenue & Target Management

Own and deliver on quarterly and annual revenue targets for new business acquisition in the pharma sector.

Negotiate contracts, finalize proposals, and ensure timely closure of deals.

Coordinate with the finance and operations teams for billing, collection, and client servicing.

4. Relationship Management

Build CXO-level relationships with key pharma clients and marketing leaders.

Represent Rajasthan Patrika at pharma conferences, brand summits, and healthcare marketing forums.

Act as a category ambassador , promoting the power of integrated media for health communication.

5. Insight & Market Intelligence

Track industry trends, regulatory updates, and media spending patterns in the pharma sector.

Share actionable insights with internal teams to shape category strategy and future offerings.

Benchmark competitors and identify untapped communication opportunities within the sector.

Candidate Profile : Education :

Graduate / Postgraduate in Pharmacy, Life Sciences, Business Administration, or Marketing.

MBA or PGDM in Marketing / Healthcare Management preferred.

Experience :

8–12 years of professional experience in pharmaceutical sales, marketing, or business development.

Experience working with pharma brands, healthcare marketing, or institutional sales (B2B / B2C).

Strictly non-media background — candidates must come from pharma, healthcare, or life sciences sectors.

Key Skills and Competencies :

Strong understanding of pharma marketing, brand lifecycle management, and regulatory frameworks.

Excellent relationship-building, networking, and communication skills.

Strategic mindset with the ability to translate brand goals into creative media solutions.

Proficiency in consultative selling and value-based communication.

Ability to collaborate effectively with internal and external stakeholders.

Self-motivated, disciplined, and target-driven with a problem-solving approach.