Digital Marketing Generalist

Location : Navi Mumbai, India

Department : Marketing

Role Overview

We are seeking a dynamic digital marketing generalist to accelerate our digital presence and lead generation efforts across the B2B buyer journey. The ideal candidate will be a hands-on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy

Key Responsibilities :

• Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
• Manage and grow website and other digital properties
• Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
• Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
• Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
• Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
• Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
• Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
• Manage billing & vendors on day-to-day basis

Required Skills & Experience

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Skills Required

Seo Tools, Cms, Basic Html, Analytics, Google Ads, Map, Google Analytics, Crm