CRM Manager

Designation : CRM Manager

Location : Mumbai (WFO)

We are seeking a skilled and innovative CRM Manager to lead our digital communication strategy across various platforms including WhatsApp, email, and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty.

Responsibilities :

• Audience Segmentation : Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging.
• Engagement Optimization : Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction.
• Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)
• Strategize & execute engagement journeys basis audience segmentation & business objectives
• Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc.
• Brand Consistency : Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand’s identity and values.
• Collaboration : Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates.
• A / B Testing : Conduct A / B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement.
• Compliance : Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices.
• Stay Current : Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly.
• Content Strategy : Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences.

Qualifications :

If you’re passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand’s communication strategy across various digital platforms.