POSITION DETAILS
Position Summary
Position Title : CRM Manager
The primary focus of this role is to drive growth through effective use of CRM systems by developing
and executing strategies to manage customer relationships, enhance customer satisfaction with key
focus on delivering value to the customers in terms of Commercial Excellence.
Principal Activities (in order of importance)
CRM Strategy And Execution
- Design and implement CRM Strategies to Drive Customer Satisfaction and enhance User
Experience
Lead or participate in worldwide, cross-functional teams to address business or systems issuesrelevant to CRM
System Configuration
Configure CRM as per agreed strategy and drive to accelerate its usage across businessDriving continuous improvement in CRM related processes from quote to cashModify existing approval process (Commercial DOA) workflow as per proposed changesResponsible for Master Data Management (MDM) within CRM and connected systems / toolsIdentify opportunities to enhance current processes after thorough understanding of existingprocesses and toolset used
System Management
Administer and Optimize CRM platform (e.g. MS Dynamics)Ensure data accuracy, segmentation, and integration with ERP and other systemsTrain and support internal teams on CRM usage and best practicesBecome single point of contact and super-user / admin for CRM.Customer Data & Insights
Analyze Customer Data to identify trends, behaviors, and opportunities.Develop or implement Dashboards / visualizations within dynamics for Sales Leaders, ProductLine Managers, Sales Managers, Market Managers, Finance Teams, and Top Management
Evaluate information gathered from multiple sources (SAP BW, CRM, SAP, etc.), reconcileconflicts, decompose high-level information into details, abstract up from low-level information
to a general understanding, and distinguish user requests from the underlying true needs.
Maintain tools & scorecards to track key metrics and value captured.Candidate Requirements
Knowledge Skills & Abilities
Show a strong ability to solve problems creatively, through innovation & process re-engineeringGood inter-personal, organizational, time management and analytical skillsManage multiple priorities; both as an independent problem solver and as a team playerExcellent verbal and written English communication skills and the ability to interactprofessionally with a diverse group / with all levels of management.
Knowledge of integration between CRM and SAP systems (e.g., SAP)Familiarity with manufacturing sales processesEducation & Experience
Degree in business administration (international business) or industrial engineering or anequivalent qualification
Minimum 8 years of experience in a configurator / administrator role in CRM (MS Dynamics orequal)
Technical proficiency in MS – Office suite with MS-Excel and MS-Power App is preferredExperience in Commercial processesWork Environment & Benefits
Office-based with flexibility for remote workCompetitive salary and benefits including health insurance, retirement plans, and professionaldevelopment support
Skills Required
Ms Dynamics, Sap Bw