Quid - CRM Specialist

Description : About Quid :

Quid is Indias leading AI-powered FinTech marketplace and SaaS platform transforming how individuals access credit.

Our mission is to make credit simpler, smarter, and more human by providing easy access to unsecured personal loans, business loans, and credit card options for credit-seeking users.

Powered by technology and data intelligence, we seamlessly connect users with lenders best suited to their credit needsenabling informed financial choices and better credit outcomes thereby enhancing decision-making, streamline operations, and drive business efficiency.

At Quid, were not just building another FinTech productwere redefining the way people experience money : fast, intuitive, and deeply personal.

Role & Responsibilities :

• Customer Segmentation & Personalization : Build and manage detailed customer segments to deliver tailored communication journeys that enhance customer experience and retention.
• Campaign Performance Analysis : Monitor and evaluate campaign effectiveness by tracking key performance metrics, generating insightful reports, and recommending actionable improvements.
• Cross-Functional Collaboration : Partner with content, product, and technology teams to ensure alignment of messaging and enhance the end-to-end customer experience.
• Optimization & Testing : Utilize A / B testing, behavioral triggers, and data-driven insights to continually optimize campaign strategies and outcomes.
• P&L Ownership : Take full ownership of the profit and loss (P&L) for all retention marketing activities, ensuring efficient budget allocation, cost control, and ROI optimization.
• The role is not restricted or limited to the roles and responsibilities mentioned above.

Key Requirements :

(ref : iimjobs.com)