Head – Marketing, Southwest Asia (SWA)

Wondering what's within Beckman Coulter Diagnostics Take a closer look.

At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside our fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

The Head - Marketing, Southwest Asia (SWA) for Beckman Coulter Diagnostics will be an integral member of the SWA Leadership team who will be responsible for driving and executing the overall SWA growth strategy. She / he will be the driving force behind our marketing initiatives, and will lead the SWA Marketing team by implementing the Danaher Business System (DBS) Commercial tools and developing innovative strategies.

This position is part of the APAC Marketing team located in Mumbai and will be on-site.

You will be a part of the Southwest Asia Commercial Management Team and report to the Marketing Director, APAC region and will be responsible for developing and executing comprehensive marketing, business development, customer engagement, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. If you thrive in a dynamic, fast paced organization and want to work to build a world-class Commercial organization-read on.

Some of the core elements of this role include :

• Marketing Strategy & Strategic Planning for Market share capture, Menu expansion and long-term business growth. Utilize Commercial Equation 2.0 to craft market-optimized sales and marketing strategies, keeping in mind the competition, pricing, and operational plans (OP) Apply DBS tools like the Revenue Achievement / Accelerated Booking workshop to fine-tune strategies and execution Ensure cohesive alignment between marketing, sales, and strategic planning.
• Product Growth strategy development and execution for the different product modalities by analyzing market dynamics, customer needs and competitive scenario in the market. This will also involve building strong relationships with BU / APAC / HGM leaders across product lines. Creation of customized selling pathways for each product opportunity, ensuring effective communication of value propositions Creation and execution of innovate strategies to maximize the ROI of congresses, trade shows, and customer events.
• Marketing budget and cost management by ensuring that the annual SWA regional marketing plan is in line and achievable with the expected funding levels Establish processes to handle marketing funds allocation and track spending Collaborate with APAC and Global marketing to define the optimal marketing mix that will achieve the performance goals for the region and exploit regional cross-category opportunities.
• New Product Launch ownership and delivery - Lead marketing team in SWA in developing actionable launch plans, taking country's P&L targets into account. Take ownership of the revenue for new product initiatives.
• Tactical execution of campaigns including unified product launches by strengthening regional brand presence through localized conferences, sponsorships, digital channels, and strategic partnerships. Develop thought capital for KOL engagement and drive advocacy for the Beckman Coulter product portfolio Create impactful programs at major conferences to enhance brand equity Leverage digital campaigns and social media to amplify messaging and generate leads Foster cross-regional marketing collaborations.
• SWA Internal & External Communication by publishing regular updates via newsletters, mobile / podcast formats, and arranging calls to facilitate access to expert assistance for sales teams.

The essential requirements of the job include :

Travel : Estimated to up to 50% of the time

It would be a plus if you also possess previous experience in :

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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Skills Required

Strategic Planning, Demand Generation, market segmentation , Marketing Strategy, e-commerce, Powerpoint, Product Management, Digital Marketing