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Programmatic & Ecommerce Head

Programmatic & Ecommerce Head

TalentClubmumbai, maharashtra, in
7 days ago
Job description

YOE : 9+ Years

CTC : 15 LPA - 20 LPA

Location : Mumbai (Andheri, East)

Must have Requirements :

  • Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B).
  • Brings deep expertise in D2C and e-commerce growth , including strategy for marketplaces and quick-commerce.
  • Can think strategically and optimize campaigns at high spend levels .

Roles & Responsibilities :

  • Strategize and conceptualize effective marketing campaigns across various digital paid media

    • channels and SEO initiatives in order to meet the client's objective. Review and approve the Ad

    ideas to be presented to the client before the meeting.

  • Provide inputs to SEO analysts for finalizing SEO strategies. Review the SEO activities on

    • regular basis in alignment with client objectives

  • Manage budgets and campaigns across all digital channels to drive strong return on

    • investment.

  • Provide support to the client in terms of technical expertise with regards to the media plan

    • curated for the client

  • Plan, strategize, implement, report and analyze Ad campaigns across multiple channels,

    • continuously create, categorize and refine keyword lists to drive incremental conversions for the

    client.

  • Research and analyze competitor advertising links
  • Manage lead volume, cost and quality across multiple sources and legal practice areas to

    • achieve overall monthly goals

  • Manage relationships with search engines, display networks and other third party vendors
  • Stay abreast of online marketing trends and monitor the competitive landscape to identify new

    • opportunities

  • Present the campaign progress report analyses to the account management team or client on

    • a regular basis

  • Monitor campaign performance and results and provide feedback to the design and content

    • teams along with recommendations to further optimize content

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