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Head Marketing

Head Marketing

ConfidentialMumbai
30+ days ago
Job description

Financials, Profitability Budgetary Control

  • Achieve Market Share, bottom-line targets, top line profitability.
  • Operational Budgetary controls for cost and profit management.
  • Risk Management in accordance with inventory / outstanding norms.
  • Allocation of financial resources in line with business objectives and market potential.
  • Evaluate investments through ROI analysis.

Building Brands / Therapy

  • Create impactful communication and campaign to build brands and therapies in the Division
  • Improve Specialty Coverage and Therapy Focus
  • Analyze market conditions and forecast sales and market share.
  • Implement Innovative and Creative Business Solutions to grow market / prescription base.
  • Align division goals to organizational goals as measured by broad plans.
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force.
  • Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
  • Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis / market research for new opportunities.
  • Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
  • Undertake fieldwork to establish a strong connect with KOLs
  • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
  • Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force.

    • People and Performance Management

  • Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
  • Foster performance driven culture in marketing team.
  • Liaise with training and HR on succession planning for team s upward movement Recommend appropriate rewards and recognition to retain talents
  • Coach, guide and develop the brand managers / group brand managers in his / her team
  • Collaboration with Sales team for effective and result oriented execution

    • Corporate Governance

  • Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
  • Enduring values - facilitating communication of the same to all personnel across the country.
  • Ensure compliance to Corporate Governance Norms Ethical Trade practices all across.

    • Management responsibilities  :

    Marketing team of 7-8 team members

    REQUIRED Experience / Critical Success Factors :

  • MBA / PGDM from a pedigree institution
  • Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
  • Business size managed of 100 Cr+
  • Team size managed of 4-5

    • Preferred Experience :

  • Exposure to working in an MNC environment
  • Exposure to mass market, secondary preference to specialty and super-specialty experience

    • Role :   Head - Marketing

    Industry Type :   Medical Devices & Equipment

    Department :   Marketing & Communication

    Employment Type :   Full Time, Permanent

    Role Category :   Marketing

    Education

    UG :   Any Graduate

    PG :   MBA / PGDM in Any Specialization

    Skills Required

    Sales, Performance Management, Pharma, Market Research, Corporate Governance, Budgetary Control, Risk Management, Business Solutions

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    Head Marketing • Mumbai