As Brand Director , you will be the strategic custodian of Graviti Pharma’s brand identity, positioning, and communication. You will lead cross-functional initiatives that elevate brand equity, drive emotional engagement, and ensure consistency across all touchpoints—from corporate messaging to employer branding and digital storytelling.
Key Responsibilities
- Define and execute a long-term brand strategy aligned with business goals and market dynamics
- Lead brand architecture, visual identity, tone of voice, and messaging frameworks
- Oversee integrated brand campaigns across digital, print, PR, and experiential channels
- Build and manage a high-performing team of brand managers, designers, and content creators
- Collaborate with marketing, HR, product, and leadership teams to ensure brand consistency and alignment
- Champion employer branding and internal communication to strengthen culture and talent attraction
- Manage external agencies, creative partners, and media vendors
- Monitor brand health metrics, customer sentiment, and competitive positioning using data-driven insights
Ideal Candidate Profile
12–18 years of experience in brand management, strategic communication, or marketing leadership—preferably in any industry with strong brand-building exposureProven success in building and scaling brands across geographies and stakeholder groupsStrong team leadership experience with a track record of mentoring creative and strategic talentDeep understanding of brand equity, consumer psychology, and integrated communication strategiesExcellent storytelling, stakeholder management, and cross-functional collaboration skillsExperience with employer branding, internal comms, and digital-first campaigns is a plus