Brand Manager

Job Description : Brand Manager – Art Therapy Location :  Warje, Pune (Work From Office)

Type :  Full-time

Experience :  Minimum 6 months (D2C / FMCG / Creative Industry preferred)

About Art Therapy Art Therapy is a wellness-driven D2C brand creating  paint-by-numbers kits  that make art accessible, joyful, and healing. We combine creativity and mindfulness to help people de-stress and reconnect with themselves. As we scale, we are looking for a  Brand Manager  to build, nurture, and grow our brand identity across all touchpoints.

Key Responsibilities Brand Strategy & Identity Define and maintain  brand voice, positioning, and storytelling .

Ensure consistency across packaging, website, social media, and campaigns.

Translate Art Therapy’s mission ( “where making becomes healing” ) into impactful brand experiences.

Content & Marketing Plan and manage  monthly content calendars  (social media, campaigns, collaborations).

Create & edit videos  for Reels, Shorts, and YouTube.

Write scripts, captions, and campaign copy  aligned with brand storytelling.

Work with designers, video editors, and interns to produce creative assets.

Manage influencer collaborations, partnerships, and PR activities.

Customer Engagement & Community Drive engagement in  WhatsApp groups, Instagram, and community spaces .

Launch campaigns that strengthen our  art + wellness community .

Gather customer feedback and use insights to improve brand communication.

Growth & Performance Track and analyze brand performance metrics (reach, engagement, conversions).

Collaborate with the performance marketing team to align creatives with ads.

Research competitors and market trends in the  D2C art & wellness space .