Brand Manager - BFSI

Campaign Development & Execution :

• Lead 360- brand campaigns-from concept to execution-across digital, social, influencer, and offline platforms.
• Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
• Own the entire campaign lifecycle : briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
• Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

Creative & Content Management :

• Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
• Oversee creative development of video, digital assets, and on-ground content.
• Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

Media Planning & Analytics :

• Plan and optimize marketing spends across digital and traditional channels.
• Work closely with media agencies to ensure high ROI on brand investments.
• Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

Cross-Functional Collaboration :

• Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
• Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.

(ref : iimjobs.com)