Product Marketer

Title : User Acquisition & Product Marketing Manager

Location : Remote

Exp : Minimum 5yrs in SAAS based B2C domain only

We’re seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launch—a new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing , who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.

Must-Haves

Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies

Proven track record of launching products and driving scalable user growth

Excellent communication, storytelling, and stakeholder management skills

Familiarity with growth tools for campaign automation, analytics, and engagement

Ability to balance strategy and execution, with hands-on experience

Key Responsibilities

Positioning & Messaging

Develop clear, compelling product positioning and messaging frameworks

Define and refine target personas, key use cases, and value propositions

Craft end-to-end go-to-market strategies aligned with product goals

User Acquisition & Growth

Lead multi-channel campaigns to acquire and retain users

Run targeted outreach through email, LinkedIn, social, and referral programs

Build and execute referral and incentive programs to fuel organic growth

Collaborate with content creators, influencers, and partners to expand reach

Identify and deploy growth tools to optimize performance

Content & Campaign Execution

Own product-aligned content strategy across web, social, and email

Produce and manage marketing assets including videos, product explainers, and walkthroughs

Support the creation of landing pages, email sequences, and onboarding content

Product Launches & Feature Rollouts

Lead product and feature launches in collaboration with product, design, and engineering

Develop launch plans, internal enablement material, and promotional content

Ensure coordinated execution and alignment across teams

Sales & Customer Enablement

Partner with sales, support, and success teams to create collateral

Provide marketing assets such as FAQs, decks, one-pagers, and scripts

Align marketing communication with user journey touchpoints

Customer Insights & Market Research

Gather market intelligence and user feedback to shape campaigns and messaging

Track trends, competitive positioning, and behavioral patterns across regions

Provide insights that influence product development and marketing strategy

Web, App & Campaign Support

Coordinate with web and growth teams to optimize messaging across platforms

Oversee content for app stores, SEO / SEM, and digital marketing channels

Support A / B testing and conversion rate optimization

Analytics & KPI Ownership

Monitor metrics like CAC, retention, activation, engagement, and referrals

Analyze acquisition funnels and campaign performance

Share actionable reports and insights with leadership and stakeholders

Budget Forecasting & ROI

Forecast marketing budgets across campaigns and channels

Optimize spend for efficiency and high return on investment

Recommend tools and platforms to streamline operations

What You Bring

Entrepreneurial mindset with hands-on execution skills

Analytical rigor and data-driven decision making

Familiarity with user behavior psychology, both B2C and B2B

A proactive, collaborative approach to working with cross-functional teams