Product Marketer User Acquisition & Product Marketing Manager.
Location : Remote.
Exp : Minimum 5yrs in SAAS based B2C domain only.
Were seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launcha new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.
This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies.
- Proven track record of launching products and driving scalable user growth.
- Excellent communication, storytelling, and stakeholder management skills.
- Familiarity with growth tools for campaign automation, analytics, and engagement.
- Ability to balance strategy and execution, with hands-on experience.
Key & Messaging :
Develop clear, compelling product positioning and messaging frameworks.Define and refine target personas, key use cases, and value propositions.Craft end-to-end go-to-market strategies aligned with product goals.User Acquisition & Growth :
Lead multi-channel campaigns to acquire and retain users.Run targeted outreach through email, LinkedIn, social, and referral programs.Build and execute referral and incentive programs to fuel organic growth.Collaborate with content creators, influencers, and partners to expand reach.Identify and deploy growth tools to optimize performance.Content & Campaign Execution :
Own product-aligned content strategy across web, social, and email.Produce and manage marketing assets including videos, product explainers, and walkthroughs.Support the creation of landing pages, email sequences, and onboarding content.Product Launches & Feature Rollouts :
Lead product and feature launches in collaboration with product, design, and engineering.Develop launch plans, internal enablement material, and promotional content.Ensure coordinated execution and alignment across teams.Sales & Customer Enablement :
Partner with sales, support, and success teams to create collateral.Provide marketing assets such as FAQs, decks, one-pagers, and scripts.Align marketing communication with user journey touchpoints.Customer Insights & Market Research :
Gather market intelligence and user feedback to shape campaigns and messaging.Track trends, competitive positioning, and behavioral patterns across regions.Provide insights that influence product development and marketing strategy.Web, App & Campaign Support :
Coordinate with web and growth teams to optimize messaging across platforms.Oversee content for app stores, SEO / SEM, and digital marketing channels.Support A / B testing and conversion rate optimization.Analytics & KPI Ownership :
Monitor metrics like CAC, retention, activation, engagement, and referrals.Analyze acquisition funnels and campaign performance.Share actionable reports and insights with leadership and stakeholders.Budget Forecasting & ROI :
Forecast marketing budgets across campaigns and channels.Optimize spend for efficiency and high return on investment.Recommend tools and platforms to streamline operations.What You Bring :
Entrepreneurial mindset with hands-on execution skills.Analytical rigor and data-driven decision making.Familiarity with user behavior psychology, both B2C and B2B.A proactive, collaborative approach to working with cross-functional teams.(ref : iimjobs.com)
