Product and GTM Marketer

Location : Bangalore (Office-first)

Experience : 3–7 years

Type : Full-time

Reports to : CEO

Works with : Product Manager, Product Designer, Engineering, CEO

🎯 About edumerge

edumerge is building the digital operating backbone for schools and colleges — combining ERP, automation, parent communication, and AI-first productivity into one unified platform.

We're profitable, growing 60% YoY, and on a mission to hit ₹100 Cr ARR by Dec 2028 and IPO by 2030. We work with 200+ institutions and are expanding rapidly in India and the Middle East.

We’re now rebuilding our GTM engine — and this role is at the core of it.

🚀 Role Summary

We’re hiring a Product & GTM Marketer who can take our products to market with clarity, velocity, and creativity. This is not a passive “content” or “SEO-only” role — you’ll work directly with the CEO to shape how we position our offerings, redesign our website, launch features, and build inbound GTM engines.

If you're excited about working directly with product, design, and founders — and want to craft messaging that moves deals, this is for you.

🧠 What You’ll Own🧭 Positioning & Messaging

• Convert product features into compelling positioning
• Create messaging guides by persona (EBs, Principals, Parents, Teachers)
• Own narrative for new offerings (e.g. “Smart Onboarding”, “Parent360”, “ERP for Colleges”)

🌐 Website & LP Overhaul

🚀 Go-to-Market Execution

🔍 SEO & Content Flywheel

📈 Lead Gen & Funnel Strategy

🛠 You’ll Work Closely With :

✅ Must-Have Skills

💎 Bonus if You Have

💼 What You’ll Get

📬 How to Apply

Mail us at careers@edumerge.com with :