Digital Marketing Campaign Manager

Responsibilities :

Campaign Strategy Development : Develop strategic digital marketing plans tailored for Meta and Google platforms, aligning with overall marketing objectives and target audience demographics.

Campaign Execution : Execute digital campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram Ads, Google Ads, and Google Display Network.

Audience Targeting : Utilize advanced targeting options available on Meta and Google platforms to reach the right audience segments with personalized messaging and offers.

Creative Asset Management : Collaborate with design and content teams to create engaging ad creatives, ensuring compliance with platform guidelines and best practices.

Budget Management : Manage campaign budgets effectively, optimizing allocation based on performance metrics to maximize return on investment (ROI).

Performance Monitoring and Optimization : Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Implement optimization strategies to improve campaign effectiveness and efficiency.

A / B Testing : Conduct A / B tests on ad creatives, audience segments, and campaign parameters to identify high-performing elements and refine campaign strategies.

Campaign Reporting : Generate regular reports on campaign performance, providing insights and recommendations for future optimizations.

Stay Updated : Stay abreast of updates and changes to Meta and Google advertising platforms, as well as industry trends and best practices in digital marketing.

Requirements :

Bachelor's degree in Marketing, Communications, or a related field.

4-5 years of hands-on experience in digital marketing, with a focus on campaign management across Meta and Google platforms.

Proficiency in Meta advertising tools (Facebook Ads Manager, Instagram Ads) and Google advertising platforms (Google Ads, Google Display Network).

Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Detail-oriented with a focus on delivering high-quality results within deadlines.

Google Ads certification and Meta Blueprint certification are preferred.

Experience with other digital marketing channels such as email marketing, search engine optimization (SEO), and content marketing is a plus.

Skills Required

Google Ads, Seo