Brand Strategy Lead

Job Title : Deputy General Manager- Brand

Company : Dot & Key Skincare

Location : Mumbai

Industry : FMCG Cosmetics (Preferred Experience)

Responsibilities :

• Brand Positioning & Consumer Insights : Analyse brand positioning in the market, leveraging consumer insights to guide strategies that elevate the brand’s presence and growth.
• Vision & Mission : Shape and communicate the brand’s vision and mission to ensure consistency across all initiatives and teams.
• Strategic Planning & Execution : Translate brand elements into actionable plans and go-to-market strategies that drive performance and growth.
• Team Leadership : Lead a team of marketing professionals working on brand initiatives, providing mentorship, support, and alignment to meet brand goals.
• Creative Development : Oversee creative development, ensuring campaigns and content effectively engage the target audience and inspire action.
• Market Analysis : Establish performance specifications, cost and pricing parameters, and market applications, while estimating sales potential.
• Campaign Performance : Measure, analyse, and report the performance of all marketing campaigns, assessing ROI and KPIs to ensure effectiveness and alignment with business objectives.
• Market Research : Monitor market trends, consumer behavior, and competitors’ activities to identify opportunities and threats in the marketplace.
• Advertising & Marketing : Oversee the execution of ongoing marketing and advertising activities, ensuring alignment with brand objectives.
• Product Distribution : Monitor product distribution channels and consumer reactions to ensure brand consistency and product performance in the market.
• Growth Strategy : Develop and implement innovative strategies to drive brand growth, expanding market share and consumer loyalty.
• Omnichannel Initiatives : Lead the ideation and execution of omnichannel strategies to create compelling customer propositions, aligned with category ambition and brand direction.
• Cross-functional Alignment : Align internal teams and stakeholders around the brand’s strategic direction, ensuring unified tactics and consistent messaging across all touchpoints.
• Proven Brand Expertise : Proven experience in developing and executing brand and marketing strategies, with a track record of success in FMCG, particularly within the cosmetics industry.
• Campaign Development : Demonstrated ability to identify target audiences and create effective, results-driven campaigns that resonate with consumers.
• Marketing Mix Mastery : Strong understanding of the full marketing mix, including digital, social media, content, and traditional advertising channels.
• Analytical & Creative : Strong analytical skills paired with creative problem-solving abilities to drive innovative campaigns.
• Business Analyst : Expertise in data analysis and utilizing metrics to inform decisions, ensuring marketing activities are aligned with business goals and P&L.
• Communication Skills : Exceptional written and verbal communication skills, with the ability to present insights and strategies to executives and key stakeholders.
• Trend Awareness : Up-to-date with the latest marketing trends, tools, and best practices to drive brand innovation.

Qualifications : -