CRM Strategy Lead

About Emeritus :

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Role Details :

As a Manager CRM, you would be responsible to spearhead strategy and

execution to engage our ever-growing user base. This is key function in marketing for our global business and is focused on growing revenue from users who have not previously chosen our offerings. Experience in industry leading CRM & marketing automation platforms such as SFMC / CleverTap is a must.

Key Roles & Responsibilities :

• Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics
• Work closely with the creative, operations, analytics, business, and tech / engineering teams
• Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
• Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
• Maintain healthy balance of growth with user experience for long-term growth
• Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
• Conduct root cause analyses on platform and business issues whenever they arise
• Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Key Skills & Qualification Required :

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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