Brand Strategy Lead

We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern marketer who brings deep consumer understanding, strong cross-functional collaboration, and an entrepreneurial, can-do attitude to drive market leadership. You will be responsible for creating and launching impactful innovations, executing best-in-class brand strategies, and ensuring flawless on-time, in-full (OTIF) project delivery to achieve target volume and market share.

If you are curious, adaptable, and thrive in a fast-paced environment, we want to hear from you.

Detailed Responsibility :

Consumer & Market Understanding :

Develop deep consumer insights using qualitative and quantitative research.

Identify key consumer trends, motivations, and behaviors to fuel brand and innovation strategies.

Build compelling consumer value propositions based on data-driven insights.

2. Brand Strategy & Execution :

Drive brand growth with clear positioning, impactful campaigns, and differentiated storytelling.

Lead ATL, BTL, and digital marketing initiatives to strengthen consumer engagement.

Ensure strong brand consistency and alignment with the company’s long-term vision.

3. Innovation Management :

Own the end-to-end innovation journey from concept creation to commercial launch.

Develop and execute a robust pipeline of new product innovations based on market gaps and opportunities.

Work with R&D, supply chain, and commercial teams to deliver on OTIF project launches.

4. Cross-functional Collaboration & Execution Excellence :

Work closely with sales, trade marketing, finance, and operations to ensure seamless execution of brand

initiatives.

Drive pricing, distribution, and promotional strategies to maximize brand performance.

Own and manage the P&L for the brand.

5. Performance Tracking & Optimization :

Track key KPIs including market share, volume, brand health metrics, and innovation success rates.

Continuously optimize marketing efforts based on data and insights.

Deliver agile execution, ensuring strategies remain adaptive and responsive to market dynamics

Key Competencies :

Consumer-First Thinking : Ability to decode consumer needs and turn them into winning brand strategies.

Innovation Leadership : Strong experience in developing and launching innovations from concept to execution.

Strategic & digital first thinking : Ability to think differently and challenge conventional approaches to branding.

Execution Excellence : Strong track record of delivering projects OTIF with high attention to detail.

Cross-functional Leadership : Ability to collaborate with internal and external stakeholders to drive results.

Data-Driven Decision Making : Comfortable working with numbers, analyzing performance metrics, and optimizing strategies.

Strong Communication & Storytelling : Ability to translate insights into compelling narratives for consumers and stakeholders.

Qualification :

15+ years of brand management experience in a consumer-driven industry (FMCG, Alcobev, Consumer Goods, or related sectors).

Proven track record in innovation development, product launches, and brand building.

Experience in working with cross-functional teams (R&D, sales, operations, finance).

MBA from a reputed institute