Brand Insights Lead

We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients. The Brand Strategist will work at the intersection of research, analysis, and creative thinking to develop compelling brand narratives and strategic frameworks that solve complex business challenges.

The ideal candidate thrives in a collaborative consulting environment, possesses strong analytical capabilities, and can synthesize diverse information sources—from primary and secondary research to competitive intelligence and trend analysis—into coherent strategic points of view. You will work directly with clients across B2B and consumer sectors, leading strategic workstreams and contributing to high-impact brand consulting projects.

Job Responsibilities

• Strategic Insight & Analysis
• Translate complex data sets, market research, and competitive intelligence into actionable strategic insights and recommendations
• Structure, analyze, and synthesize findings from both primary research (surveys, interviews) and secondary sources (reports, industry studies, competitive analysis) to generate insights that inform brand strategy
• Develop strategic hypotheses and points of view that facilitate brand positioning, architecture, and transformation initiatives
• Conduct comprehensive market assessments, competitive landscape analysis, and opportunity identification to inform strategic recommendations
• Stay ahead of emerging brand trends, cultural shifts, and innovation in marketing, design, and business strategy
• Project & Workstream Leadership
• Own and lead strategic workstreams from research through final recommendations, understanding how individual components contribute to overall project objectives
• Manage multiple concurrent projects with varying scopes, timelines, and stakeholder requirements
• Collaborate cross-functionally with research teams, creative departments, and client service teams to ensure integrated strategic solutions
• Client Engagement & Consulting
• Serve as a strategic advisor to clients, presenting insights and recommendations with confidence and clarity
• Actively contribute to client workshops and strategy sessions, utilizing strategic frameworks and tools to identify business opportunities and solve brand challenges
• Translate complex strategic concepts into clear, compelling narratives that resonate with diverse audiences including C-suite executives
• Influence internal and external stakeholders through persuasive communication and strategic thinking
• Respond to client questions and concerns with strategic perspective and business acumen
• Business Development & Thought Leadership
• Support new business initiatives by conducting background research on prospective clients and their competitive landscapes
• Contribute to the development of compelling pitch materials, proposals, and scopes of work
• Develop strategic points of view on industry trends, market opportunities, and brand challenges
• Create high-quality client presentations that effectively communicate strategic recommendations
• Innovation & Efficiency
• Leverage AI and emerging technologies to enhance research depth, improve analytical efficiency, and accelerate strategic development
• Continuously explore and evaluate new methodologies, tools, and approaches to brand strategy consulting
• Contribute to the development of proprietary frameworks, tools, and intellectual capita

Skills Requirements :

B2B experience highly valued

Preferred Qualifications :

C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.