Marketing Automation- Drift

Company Overview

NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings.

Key Responsibilities

• Utilize Drift to design, implement, and manage conversational marketing strategies, including chatbots, live chat flows, and Drift playbooks to drive demand generation and enhance the customer experience.
• Develop and execute WhatsApp and SMS marketing campaigns, integrating them into the overall marketing strategy to engage leads and drive conversions effectively.
• Build, execute, and monitor key demand generation programs, such as email campaigns, webinar initiatives, engagement programs, and live event campaigns.
• Strategize, execute, and maintain marketing automation processes, including :
• Chatbot flows and conversation sequences
• Email, WhatsApp, and SMS campaigns
• Landing pages, forms, and lead capture mechanisms
• List and data management to ensure accuracy and segmentation quality
• Collaborate on strategies that support the buyer journey, including demand generation and pipeline acceleration efforts.
• Ensure the integrity of data within Drift and other marketing automation tools by performing regular maintenance, ensuring hygiene, and optimizing segmentation and targeting practices.
• Implement best practices in marketing automation, including comprehensive testing of programs before deployment.
• Develop and maintain marketing performance reports, dashboards, and analytics to measure program effectiveness, conversions, and attribution.
• Stay compliant with GDPR, CASL, CAN-SPAM, and other email, SMS, and data privacy regulations.

Qualifications

Why Join Us

NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

Salesforce, Email Marketing, drift , Marketo, Hubspot