Marketing Automation Manager

Freelance Marketing Automation Specialist (End-to-End)

Role Overview :

We are looking for an experienced Freelance Marketing Automation Specialist who can plan, set up, and optimize full end-to-end automation flows across email, WhatsApp, SMS, and CRM. This role requires both strategic thinking and hands-on execution to drive lead nurturing, customer retention, and sales growth.

Key Responsibilities

• Strategy & Setup
• Design and implement automation journeys for lead generation, nurturing, onboarding, retention, upsell, and win-back campaigns.
• Map customer journeys and create personalized touchpoints based on behavior, segments, and lifecycle stage.
• Integrate automation with CRM, e-commerce platforms, and analytics tools.
• Execution
• Build and manage workflows across platforms (HubSpot, Klaviyo, Zoho, Mailchimp, ActiveCampaign, Aisysi, or similar).
• Create triggers, segmentation, and dynamic personalization for targeted messaging.
• Automate recurring marketing tasks (welcome flows, cart recovery, subscription reminders, feedback loops, NPS, etc.).
• Content & Campaign Management
• Coordinate with design / copy teams to ensure templates and messaging are brand-aligned.
• A / B test subject lines, messaging, CTAs, and timing to improve conversions.
• Optimize deliverability, open rates, and click-through rates.
• Analytics & Optimization
• Track campaign performance (open, click, conversion, churn, retention).
• Provide insights and recommendations for continuous improvement.
• Set up dashboards and reports for leadership.

Requirements

Skills Required

Marketing Automation, mailchimp, Zoho, Hubspot