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Digital Marketing Specialist

Digital Marketing Specialist

CBTSChennai, India
3 hours ago
Job description

About the Role

We are looking for a Digital Marketing Executive with 3–4 years of experience who can support and execute our digital marketing initiatives. The role requires hands-on expertise in SEO, AEO, GEO, social media management, HubSpot, and paid campaigns . The ideal candidate will be detail-oriented, proactive, and able to manage day-to-day execution to ensure campaigns run smoothly and deliver results.

Key Responsibilities

SEO / AEO / GEO Execution

Implement on-page and off-page SEO activities.

Optimize content for traditional search, AI-driven answer engines, and generative platforms.

Conduct keyword research, site audits, and competitor tracking.

Social Media Management

Assist in creating and scheduling posts across social channels (LinkedIn, Instagram, Twitter, Facebook, etc.).

Monitor engagement and support in community interactions.

HubSpot & Marketing Automation

Execute HubSpot workflows, email campaigns, and reports.

Maintain CRM hygiene and support lead nurturing activities.

Paid Campaigns Support

Assist in setting up, running, and monitoring campaigns on Google Ads, LinkedIn Ads, and Meta Ads.

Track budgets and report on performance metrics.

Reporting & Optimization

Pull data from Google Analytics, HubSpot, and ad platforms.

Share reports and insights with the marketing team for ongoing improvements.

Requirements

3–4 years of hands-on digital marketing experience.

Working knowledge of SEO, AEO, GEO, HubSpot, Google Ads, and social platforms .

Strong execution and coordination skills.

Basic analytical and reporting skills.

Good written and verbal communication.

Nice to Have

Google Ads or HubSpot certification.

Exposure to content marketing or blog optimization.

Experience with basic design tools (Canva, Photoshop, etc.) for creatives.

What You’ll Gain

Opportunity to work on end-to-end execution of digital campaigns.

Hands-on experience with the latest tools and marketing platforms.

Exposure to global B2B campaigns and client projects.

A collaborative, supportive work environment with learning opportunities.

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Digital Marketing Specialist • Chennai, India

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