Digital Marketing Specialist

Key Responsibilities :

Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement

• Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms
• Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout
• Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance
• Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies
• Guide and mentor junior team members in campaign execution and optimization
• Collaborate with internal and external stakeholders to ensure unified campaign messaging
• Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA
• Present detailed performance dashboards and campaign insights to senior leadership and digital heads
• Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions
• Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .

Skill Set :