Digital Marketing Specialist(Google Ads & Meta Ads)

Job Title : Digital Marketing Specialist(Google Ads & Meta Ads)

Location : Chennai, India

Experience : 3+ years

We are looking for a skilled Digital Marketing Specialist with proven expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) . The ideal candidate should have at least 3 years of hands-on experience in managing ad campaigns, optimizing performance, and driving measurable ROI.

Key Responsibilities :

Plan, execute, and optimize paid ad campaigns across Google Ads and Facebook / Instagram Ads .

Conduct keyword research , competitor analysis, and audience targeting.

Create engaging ad copies, creatives, and A / B testing for better CTR & conversions.

Monitor and analyze campaign performance (CPC, CTR, CPA, ROAS) using Google Analytics, Ads Manager, and other tools .

Manage campaign budgets to ensure maximum ROI within allocated spend.

Implement remarketing, lookalike audiences, and advanced targeting strategies .

Generate weekly / monthly performance reports and provide actionable insights.

Stay updated with the latest trends, policies, and best practices in paid advertising.

Requirements :

3+ years of hands-on experience in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) .

Strong understanding of performance marketing, conversions, and online customer acquisition .

Experience with tools like Google Analytics, Tag Manager, and Facebook Business Manager .

Knowledge of SEO basics, landing page optimization, and funnel tracking is a plus.

Education :

Bachelor’s degree in Marketing, Business, or a related field (Preferred).

Google Ads and Meta Ads certifications (Preferred).