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Ignitho Technologies - Specialist - Marketing

Ignitho Technologies - Specialist - Marketing

Ignitho Technologies (India) Private Ltd.Chennai, India
28 days ago
Job description

Marketing Ignitho :

Ignitho is a next-generation digital engineering company enabling enterprises to leverage Data, Analytics, and AI-driven solutions to accelerate digital transformation.

We combine speed, scalability, and innovation to deliver measurable business impact for our global clients.

Position Overview :

As a Marketing Specialist at Ignitho, you will be responsible for driving targeted marketing initiatives that generate high-quality leads, strengthen brand positioning, and support sales in winning strategic deals.

You will own the end-to-end execution of integrated marketing campaigns, including account-based marketing, content strategy, digital engagement, and event management.

The role requires a marketing professional with deep B2B experience, a solid understanding of the IT services landscape, and the ability to create competitive differentiation through innovative marketing strategies.

Key Responsibilities :

Lead Generation & Demand Creation :

  • Design and execute multi-channel marketing campaigns that attract and convert prospects into qualified leads.
  • Drive account-based marketing (ABM) programs for priority clients and industries.
  • Support sales in large deal pursuits with tailored marketing strategies and customized assets.

Content & Brand Positioning :

  • Develop and manage high-impact marketing content such as case studies, whitepapers, blogs, and sales collateral.
  • Collaborate with sales teams to align messaging with client needs and business priorities.
  • Enhance Ignithos visibility through thought leadership and digital channels.

    • Market Intelligence & Strategy :

  • Conduct competitive and market research to provide insights into industry trends, opportunities, and risks.
  • Recommend marketing approaches to position Ignitho strongly in a competitive IT services environment.
  • Continuously optimize marketing campaigns based on performance analytics.

    • Execution & Collaboration :

  • Partner with internal teams and leadership to ensure timely, high-quality delivery of marketing initiatives.
  • Track, measure, and report campaign performance against defined KPIs.
  • Drive partner marketing and event-based demand generation initiatives.

    • Must-Have Skills :

  • Proven experience as a B2B Marketing Specialist within the IT services industry (data and analytics preferred).
  • Strong expertise in lead generation, ABM, and integrated campaign execution.
  • Excellent written, verbal, and presentation skills.
  • Solid analytical and problem-solving abilities with a data-driven mindset.
  • Strong project management and organizational skills to handle multiple priorities.
  • Education : Bachelors / Master's degree in Computer Science, Business, Marketing, or Communications

    • Nice-to-Have Skills :

  • Familiarity with marketing automation platforms and CRM tools.
  • Experience in partner marketing and event management.
  • Strong relationship-building and negotiation skills.
  • Desk research and market analysis expertise

    • (ref : iimjobs.com)

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    Marketing Specialist • Chennai, India