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Area Sales Manager-GT
ConfidentialVadodara, Rajkot, Mehsana9 days ago
Job descriptionAppoint, develop, and manage a network of distributors and stockists . Ensure healthy ROI for channel partners through effective inventory and credit control. Optimize beat planning, route coverage , and territory management . Drive product availability, visibility, and merchandising across retail outlets. Ensure effective execution of POS materials, planograms , and shelf space agreements. Implement trade loyalty programs and drive market share. Manage, train, and motivate a team of Sales Officers / Territory Sales Executives . Set daily / weekly goals and review performance through market visits and reviews. Conduct regular training on product knowledge, selling skills, and market intelligence. Monitor competitor activities, pricing, schemes, and new launches. Share actionable insights with marketing and product teams. Anticipate market trends and recommend strategic initiatives. Maintain accurate sales reports, distributor claims, and stock levels. Provide MIS on sales achievements, market trends, and performance dashboards. Use CRM or sales automation tools (if applicable) for tracking KPIs. Bachelor's Degree in Business, Marketing, Commerce or related field 5–8+ years of experience in FMCG / consumer goods / pharma / general trade sales Prior experience in handling distributors and leading a sales team MBA / PGDM in Sales & Marketing Familiarity with tools like SAP, Salesforce, or DMS platforms Strong leadership and people management skills Excellent negotiation and relationship-building abilities Analytical thinking and numerical proficiency Deep understanding of general trade retail dynamics Ability to handle pressure and field challenges effectively Good communication, reporting, and presentation skills
Key Responsibilities
1. Sales Achievement
- Achieve monthly / quarterly / yearly sales targets for primary and secondary sales.
- Execute product launches, trade promotions, and schemes at the retail level.
- Monitor sales performance and take corrective actions where needed.
2. Channel & Distribution Management
3. Retail Execution
4. Team Leadership
5. Market Intelligence & Competitor Tracking
6. Reporting & Analysis
Qualifications
Essential :
Desirable :
Skills & Competencies
Skills Required
Team Leadership, Business, Marketing, Leadership, People Management Skills
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Area Sales • Vadodara, Rajkot, Mehsana
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