Lead - Digital Analytics Implementation

Who We Are

We are an organisation that exists to drive progress. That's the 'red thread' that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

We are embarking on a major investment to reimagine product insights, marketing analytics, self-serve insights, and experimentation at The Economist Group (TEG) with Amplitude Platform. This role sits at the very heart of that transformation. As a Digital Analytics Implementation Lead, you will play a pivotal role in shaping how our organisation captures, structures, and leverages data to drive smarter decisions, better customer experiences, and faster experimentation.

Joining at this stage offers an unparalleled opportunity to do something genuinely exciting and career-defining : you will be building the foundations of an analytics ecosystem that will power product innovation and marketing performance across TEG.

As a Lead Digital Analytics Implementation Specialist, you'll lead the strategy, planning, and execution of digital analytics implementations, ensuring data accuracy and actionable insights across all digital channels to drive business growth and inform data-driven decisions

You will lead initiatives in tools architecture and collaborate closely with Product Owners,Data Research & Insights, Marketing as well as Retention / Engagement teams, UX designers, and front end developers to enhance the digital experience for our customers and drive business growth through data-driven insights and innovative solutions.

Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will lead and grow the digital data analytics platform within the Economist Group

How You Will Contribute In This Role

Amplitude Implementation & Governance

• Lead the design, setup, and governance of event tracking and data pipelines within Amplitude.
• Collaborate with product managers, engineers, and marketers to ensure accurate, consistent, and scalable instrumentation.

Tagging & Tracking Frameworks

Collaboration & Enablement

Experimentation Enablement

Data Quality & Assurance

Amplitude Platform - Training and Support

What We're Looking For

Desired Qualifications

Has a B.Tech / B.E / MCA from a reputed institution.

5+ years of experience with tag management systems like GTM, DTM, and Tealium.

5+ years of experience implementing and using web analytics tools such as Amplitude, Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Core metrics), and / or Web trends.

4+ years of experience implementing 3rd party tracking tools (DoubleClick, AdWords, ComScore, etc.).

Our tech stack

Hybrid

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What We Offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24 / 7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

Skills Required

Apis, Google Tag Manager, Google Analytics