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Analytics Lead

Analytics Lead

ConfidentialGurugram, Gurgaon / Gurugram, India
5 days ago
Job description

Job Description

Role : Analytics Lead

Location : Gurgaon

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices — powered by deep data and technology expertise.

For more information, visit www.vml.com .

Roles & Responsibilities

We are seeking an Analytics Lead with 12–13 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region. This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms. The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the client's marketing and business strategy.

Key Responsibilities

Analytics Strategy & Leadership

  • Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.
  • Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.
  • Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.

Data Management & Dashboarding

  • Serve as strategic product owner for the regional data warehousing and visualization platform.
  • Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.
  • Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.
  • Tools : Snowflake, Adverity, Power BI.

    • Experimentation & Optimization

  • Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.
  • Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.
  • Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.
  • Tools : Adobe Target, Optimizely, or equivalent.

    • Website Analytics

  • Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.
  • Operate within global frameworks while shaping regional narratives and business-relevant insights.
  • Balance oversight of analysts with direct involvement in complex, high-stakes analysis.

    • Analytics Implementation & Tag Management

  • Oversee strategic direction for analytics implementation and measurement frameworks.
  • Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.
  • Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.
  • Tools : Adobe Launch or equivalent.

    • Team Leadership

  • Lead and scale a team of 7–10 across multiple analytics disciplines.
  • Define structure, priorities, and career paths to build a future-ready analytics capability.
  • Balance strategic oversight with the ability to step in hands-on where required.
  • Create a collaborative, high-performance culture within the team.

    • Client Engagement & Thought Leadership

  • Act as senior analytics partner to regional and market-level clients.
  • Translate technical outputs into clear business value and growth opportunities.
  • Showcase the team's work through impactful reporting, thought leadership, and best practice sharing.
  • Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.

    • Required Skills & Experience

  • 12–13 years of progressive experience in digital analytics, experimentation, and data platforms.
  • Proven expertise with Adobe Analytics and tag management systems.
  • Strong background in experimentation strategy and execution.
  • Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).
  • Track record of building and leading multi-disciplinary analytics teams.
  • Excellent communication and client engagement skills, with the ability to influence senior stakeholders.
  • Ability to set strategy while remaining engaged in critical execution when needed.

    • Preferred Skills

  • Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.
  • Exposure to CRM experimentation and advanced martech ecosystems.
  • Regional / global client leadership experience.

    • What We Offer

  • Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.
  • Strategic influence across marketing, data, and technology agendas.
  • Involvement in high-visibility projects with measurable business outcomes.
  • A collaborative, international environment with access to cutting-edge platforms and toolsTop of FormBottom of Form

    • Skills Required

    adobe target , snowflake , Power Bi, optimizely , Adobe, Adobe Launch

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    Lead • Gurugram, Gurgaon / Gurugram, India

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