VML - Lead - Analytics

Job Description

Role : Analytics Lead

Location : Gurgaon

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths.

We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.

For more information, visit www.vml.com

Roles & Responsibilities

We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region.

This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms.

The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy.

Key Responsibilities

Analytics Strategy & Leadership

• Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.
• Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.
• Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.

Data Management & Dashboarding

Tools : Snowflake, Adverity, Power BI.

Experimentation & Optimization

Tools : Adobe Target, Optimizely, or equivalent.

Website Analytics

Analytics Implementation & Tag Management

Tools : Adobe Launch or equivalent.

Team Leadership

Client Engagement & Thought Leadership

Required Skills & Experience

Preferred Skills

What We Offer

(ref : iimjobs.com)