Content Strategist

Position : Scriptwriter for Retention Marketing

Location : Pune

Company : Frido

About Us : Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one : to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way.

Key Responsibilities :

• Write engaging Meta Ads, Creator style, User-Generated Content (UGC) and product advertisement scripts for D2C brands.
• Develop creative and concise scripts for Reels and short videos tailored for creators.
• Research and identify relevant script topics based on current trends and audience interests.
• Conduct thorough research on products, industry trends, and keywords to write script content.
• Craft well-structured screenplays that effectively visualize concepts and narratives.
• Analyze the performance of written scripts and iterate quickly to enhance engagement and effectiveness.
• Collaborate with the creative team to ensure scripts align with overall content strategy and brand voice.
• Stay updated on industry trends, best practices, and emerging platforms to create cutting-edge content.

Requirements :

Key Performance Indicators (KPIs) :

1. Engagement Metrics : Measure the effectiveness of scripts in driving views, likes, shares, and comments.

2. Conversion Rates : Assess how well the scripts drive desired actions such as product purchases or sign-ups.

3. Audience Retention : Monitor the retention rate of viewers throughout the video content.

4. Content Relevance : Evaluate the alignment of scripts with current trends, audience interests, and brand messaging.

5. A / B Testing Success : Implement and analyze A / B tests to continually refine and improve script performance.

6. Response Time : Ability to iterate and update scripts quickly based on performance data and feedback.

7. Feedback Quality : Gather and utilize feedback from the creative team and audience to enhance script effectiveness.

8. Creativity and Innovation : Track the originality and creative quality of the scripts produced.

How to Apply :

If you are a creative and experienced scriptwriter passionate about script writing and marketing, we would love to hear from you. Please send your resume, cover letter, and writing samples to [HIDDEN TEXT]

Skills Required

Analytical Skills, Research Skills