Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Overview

The Global Digital Marketing team is looking for a Senior Specialist in the area of search marketing to drive search marketing campaigns (AEO, SEO & SEM) and content strategy for traditional search engines as well as AI answer engines. This would be an individual contributor role and an ideal candidate will play a crucial role, to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

• Independently managing and executing end-to-end search marketing (AEO, SEO & SEM) campaigns for various Mastercard digital assets.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Creating content strategy & developing high-quality, optimized content related to search marketing.
• Performing SEO / AEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with the latest trends in search marketing, along with developments in AI search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of AEO, SEO & SEM.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Skills Required

Ms Excel, Word, Css, Powerpoint, Adobe Analytics, Html, Google Ads, Web Analytics, Javascript, Sem, Seo, Google Search Console