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Velocita - Social Media Strategist & Content Creator

Velocita - Social Media Strategist & Content Creator

Velocita GroupPune, India
2 days ago
Job description

Key Responsibilities :

Social Media Strategy & Planning :

  • Develop and implement a comprehensive social media strategy aligned with overall marketing and business goals.
  • Identify target audiences and create platform-specific strategies for engagement, growth, and conversion.
  • Conduct competitor analysis and stay updated with emerging social media trends, tools, and best practices.
  • Set measurable goals (KPIs) for reach, engagement, leads, and conversions across platforms.

Content Creation & Management :

  • Conceptualize, create, and manage compelling visual and written content for platforms such as Instagram, LinkedIn, Twitter (X), YouTube, and Facebook.
  • Write captivating captions, posts, blogs, and short-form content that reflect the brand's tone and personality.
  • Develop creative assets - including reels, videos, infographics, and stories - using tools like Canva, Adobe Creative Suite, or CapCut.
  • Plan and manage the content calendar to ensure consistent posting and audience engagement.

    • Community Management & Engagement

  • Engage with followers, respond to comments and DMs, and manage brand reputation across social platforms.
  • Build and nurture an online community by initiating conversations, polls, and live sessions.
  • Collaborate with influencers, partners, and brand advocates for campaigns and co-branded initiatives.

    • Analytics & Reporting :

  • Track and analyze key performance metrics (reach, engagement, traffic, conversions).
  • Generate monthly performance reports and derive insights to refine content and campaign strategies.
  • Conduct A / B testing of content formats and posting times to maximize audience impact.

    • Cross-functional Collaboration :

  • Work closely with the design, SEO, and marketing teams to align social media campaigns with broader brand initiatives.
  • Support paid media campaigns by creating organic content that complements advertising efforts.
  • Coordinate with internal stakeholders for product launches, events, and announcements.

    • Qualifications & Skills :

  • 3-6 years of experience in social media management, content strategy, or digital marketing.
  • Proven expertise in handling brand accounts on Instagram, LinkedIn, and YouTube.
  • Strong understanding of content marketing, social media algorithms, and SEO principles.
  • Excellent communication and storytelling skills with a flair for creativity.
  • Proficiency in tools such as Canva, Adobe Photoshop, Premiere Pro, Hootsuite, Buffer, or Later.
  • Data-driven mindset with the ability to interpret analytics and optimize strategy.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

    • (ref : iimjobs.com)

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