Ad Operations Lead - Programmatic (ORTB)

Ad Operations Lead – Programmatic (ORTB) Location : Noida, Uttar Pradesh, India - full time, office based.

Salary : INR 29 LPA

We are seeking a strategic and hands-on professional to join a high-growth programmatic scale-up, as Lead – Programmatic Operations - Open Real-Time Bidding (ORTB).

In simple terms : this role is about making sure digital ads get delivered to the right audience, in the right place, at the right time, seamlessly. Instead of old-fashioned media buying, you’ll be using technology and real-time auctions to connect advertisers and publishers, ensuring ads run smoothly across web, mobile, video, and connected TV.

Think of it as being the air-traffic controller of digital advertising, keeping all systems connected, campaigns optimized, and revenue opportunities maximized.

This is a LEAD role - so seniority and leadership experience is key!

Key Responsibilities

Take ownership of supply integration via Header Bidding, ORTB protocol, and RTB / PMP.

Lead SSP onboarding , generating endpoints, tags, and feeds with precision.

Manage DSP onboarding , ensuring smooth compatibility and daily operations.

Oversee end-to-end ad operations and publisher account management across CTV, Video, Display, and In-App channels.

Conduct audits of publisher integrations , monitoring fraud, fill rates, error resolution, and demand mapping.

Qualifications & Skills

Minimum 6+ years of experience with Header Bidding, ORTB protocol, RTB / PMP.

Must have worked for a start-up / small company previously

Expertise in monetising via leading SSPs such as GAM and Amazon UAM.

Strong knowledge of CTV, Video, and Display monetisation infrastructure .

Hands-on experience onboarding SSPs via ORTB feeds / endpoints .

Proficiency with platforms like PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel .

Proven ability to create and manage infrastructure for programmatic deals.

Demonstrated leadership in managing large-scale programmatic operations .

If you’re passionate about pushing the boundaries of programmatic advertising and want to take ownership of high-impact operations, we’d love to hear from you.