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Sr.Digital Marketing Associate, FireTV

Sr.Digital Marketing Associate, FireTV

ADCI MAA 15 SEZ - K20chennai, India
17 hours ago
Job description
  • Lead catalog management and digital marketing initiatives, overseeing day-to-day operations.
  • Execute digital marketing strategies across various channels and platforms.
  • Monitor and analyze marketing metrics to measure promotional campaign effectiveness
  • Manage special projects from planning through successful execution.
  • Operate in an ambiguous environment to define new business practices and standard operating procedures.
  • Develop and implement business requirements for process improvements and technical solutions
  • Act as subject matter expert to inform strategic recommendations aligned with operating goals
  • Create and execute standalone campaigns focused on driving traffic and engagement
  • Meet established SLAs, metrics, and deliverables while achieving targeted goals.
  • Candidate should be a team player as they will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
  • In addition the candidate should have attention to detail, good communication skills, and a professional demeanor.
  • Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
  • Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
  • Analyzing data to identify customer segmentation strategies.
  • Craft, execute and build playbooks and SOPs
  • Awareness on devices such as Firestick, Fire TV, Tablets and other OTT platforms.
  • BASIC QUALIFICATIONS

    • Bachelor's degree.
    • Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes
    • Self starter, good team player.
    • 3+ years of experience in catalog management or digital marketing.
    • Superior analytical skills, with demonstrated ability to dive in and quickly understand root cause and identify scalable solutions.
    • Comfortable challenging the status quo and questioning existing processes.
    • Goal-driven and target-oriented while being able to step back and look at the bigger picture.
    • Should have good verbal and written communication skills.
    • Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes.
    • Strong attention to detail in editing content and deep dive and identify root causes of issues
    • Good at problem solving, data analysis and troubleshooting issues related to content editing
    • PREFERRED QUALIFICATIONS

    • Good interpersonal skills to manage ongoing relationships with software team and inter operations teams.
    • Working knowledge of XML standards would be an added advantage.
    • Basic knowledge on SQL queries like editing existing queries or fetching data from tables.
    • Good understanding of other Indian languages, media and movies / series.
    • Knowledge on macros to generate reports. Our inclusive culture empowers Amazonians to deliver the best results for our customers.
    • Our inclusive culture empowers Amazonians to deliver the best results for our customers.

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