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Marketing Associate

IHROS Pte LtdChennai, India

6 hours ago

Job description

Company Description

iHRos is a leading provider of HRIS (Human Resource Information Systems) and payroll solutions, helping businesses streamline HR and payroll operations. We are looking for a proactive Sales & Marketing Associate to drive lead generation, boost brand awareness, and support sales efforts.

Role Description

This is a full-time role as a Sales & Marketing Associate, located in India. The Sales & Marketing Associate will be responsible for lead generation, developing and implementing marketing strategies, managing customer relationships, and providing excellent customer service.

Primary Responsibilities

Lead outbound demand generation through cold calling, social media outreach, email campaigns, and telesales
Develop new opportunities to meet market trends and company goals
Support product demonstrations and presentations to potential clients
Build and maintain relationships with prospects through follow-ups and networking
Report weekly forecasts

Marketing & Lead Generation

Assist in developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and content marketing) to attract leads

Manage and enhance content on websites and social media platforms to boost engagement

Develop independent content and manage day-to-day marketing activities across social media

Explore new communication channels to improve brand presence and lead generation

Assist in marketing initiatives, including advertisements, event promotions, and marketing presentations

Networking & Brand Awareness

Maintain active participation and membership in industry networking organizations

Attend events, trade shows, and webinars to promote HRIS and payroll solutions

Collaborate with internal teams to create sales enablement materials (brochures, whitepapers, case studies)

Qualifications

1-3 years of experience in sales, marketing, lead generation, or business development (preferably in HR software, SaaS, or payroll solutions)

Proven track record in telesales, internet sales, or software product sales

Experience working in a sales or marketing team environment

Proficiency in SEO / SEM campaigns, web analytics, and Google Ads etc

Strong understanding of search engines, Biz research tools, and digital marketing strategies

Strong organizational and follow-up skills

Excellent verbal and written communication skills

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Marketing Associate • Chennai, India