Zenith Leisure Holidays - Manager - Digital Marketing

Key Responsibilities : .

Performance Marketing : .

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook / Instagram), YouTube, and other platforms.
• Manage ad budgets effectively to ensure ROI and lead generation targets are met.
• Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance.
• Perform A / B testing on ad creatives, audience targeting, and landing pages.
• Coordinate with the sales team to align leads with business outcomes.

Social Media Management : .

• Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.
• Create engaging, travel-focused content (posts, reels, stories) that aligns with the brand's voice and values.
• Monitor trends, engage with followers, and grow community organically.
• Analyze engagement metrics and optimize for better reach and visibility.

Analytics & Reporting : .

• Use tools like Google Analytics, Meta Business Suite, and others to generate weekly / monthly reports.
• Provide actionable insights and performance dashboards to leadership.

(ref : iimjobs.com)