Key Responsibilities :
1. Growth & Performance Marketing Leadership :
- Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels.
- Drive cross-channel marketing strategies using a data-driven approach, covering Google Ads , Meta , YouTube , programmatic , SEO / SEM , affiliate , referral , influencer , and content-based lead generation .
- Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation to enhance targeting efficiency.
- Optimize performance metrics such as CAC , CPL , CPQL , ROAS , LTV , and channel attribution.
- Exceed quarterly lead generation goals aligned with topline revenue targets.
2. Market Intelligence & Consumer Foresight :
Build a competitive intelligence framework to monitor real-time trends, customer behavior, and competitor strategies in India and GCC regions.Conduct consumer research studies to guide segmentation, personalization, and campaign positioning.Identify market opportunities and emerging demand trends to inform product-market fit and regional expansion .Use data insights to influence product, pricing, and sales decisions at the leadership level.3. Executive Stakeholder Management :
Partner with CEO , CXOs , and business unit heads to shape marketing's contribution to enterprise growth.Align marketing metrics with enterprise KPIs, liaising with investor relations , product leadership , and business finance teams .Represent marketing in board meetings, strategy reviews, and investor discussions.Drive collaboration across Sales , Tech , Product , and Operations to ensure lead-to-revenue alignment.4. National & Cross-Border Marketing Ownership :
Lead marketing efforts across Tier 1 and Tier 2 cities in India and GCC countries including UAE , Saudi Arabia , Qatar , and Oman .Design GTM strategies tailored for local cultures and buyer personas.Create market-entry frameworks for new GCC locations, backed by feasibility studies and demand mapping.Build regional networks with channel partners , marketing agencies , and brand collaborators .5. Budgeting, ROI Governance & Operational Excellence :
Lead marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics .Continuously evaluate marketing investments, reallocating spending based on performance insights.Implement MarTech tools for real-time visibility across acquisition pipelines and ROI benchmarks.Ensure audit-ready documentation, performance reviews, and cost discipline.6. Team Leadership & Capability Building :
Build, mentor, and scale a high-performance marketing team across performance , creative , analytics , and regional marketing roles.Foster a culture of innovation , accountability , experimentation , and speed .Deploy internal programs to upskill team members in advanced performance marketing techniques.Create succession plans to support future growth and international expansion.Candidate Profile :
15-20+ years of experience in performance / growth marketing , with at least 5 years in senior leadership or CXO-equivalent roles.Proven success in leading large-scale marketing operations across India and international markets , preferably in real estate , fintech , edtech , or high-ticket B2C sectors .Deep understanding of marketing funnels , channel performance mechanics , attribution models , and lifecycle marketing .Extensive experience with GCC marketing strategy , consumer segmentation , media buying , and regional marketing partnerships .Hands-on expertise in platforms such as Google Ads , Meta Business Suite , LinkedIn Campaign Manager , HubSpot , Salesforce , and marketing automation suites .MBA / PGDM from a Tier 1 / Tier 2 institute is preferred.Skills Required
Performance Marketing, campaign optimization, Digital Marketing, Roi Analysis, Market Intelligence