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Senior Vice President Marketing - Real Estate Industry
ConfidentialMumbai, Navi Mumbai8 days ago
Job descriptionEstablish a competitive intelligence framework to monitor market trends, customer behavior, and competitor strategies in India and GCC. Commission regular consumer research studies for segmentation, personalization, and campaign positioning. Identify white spaces and emerging demand trends to guide product-market fit and regional expansion strategies. Translate data insights into actionable narratives to influence product, pricing, and sales decisions. Serve as a strategic partner to CEO, CXOs, and business unit heads in shaping marketing's contribution to growth. Align marketing metrics with enterprise KPIs in collaboration with investor relations, product leadership, and business finance teams. Represent the marketing function in board meetings, strategy reviews, and investor discussions. Drive collaboration with Sales, Tech, Product, and Ops to ensure lead-to-revenue alignment. Lead marketing initiatives across Tier 1 and Tier 2 cities in India and GCC regions (UAE, Saudi Arabia, Qatar, Oman). Design region-specific GTM strategies, tailored content, creatives, media mix, and lead-gen methods to reflect local cultures and buyer personas. Establish market-entry frameworks for new GCC locations with feasibility studies and demand mapping. Build a regional network of channel partners, marketing agencies, and collaborators for localized impact. Lead marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics. Evaluate marketing investment efficiency and reallocate spending based on performance insights. Implement MarTech tools and dashboards for real-time visibility into acquisition pipelines, campaign performance, and ROI. Ensure audit-ready documentation and cost discipline across marketing functions. Build, mentor, and scale a high-performance marketing team across performance, creative, and regional marketing roles. Foster a culture of innovation, accountability, and experimentation. Create succession plans and frameworks for future growth and international expansion. Experience : 15-20+ years in performance / growth marketing, with at least 5 years in a senior leadership or CXO-equivalent capacity. Industry Expertise : Proven success leading large-scale marketing operations across India and international markets, preferably in real estate, fintech, edtech, or high-ticket B2C categories. Skills & Expertise : Deep understanding of marketing funnels, channel performance mechanics, attribution models, and lifecycle marketing. Experience with GCC marketing strategy, consumer segmentation, media buying, and regional partnerships. Hands-on expertise in platforms like Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation suites. Education : An MBA / PGDM from a Tier 1 / Tier 2 institute is preferred.
Key Responsibilities :
Growth & Performance Marketing Leadership :
- Develop and manage a full-funnel performance marketing strategy for customer acquisition, engagement, and retention across all paid and owned channels.
- Drive cross-channel marketing strategies using data-driven approaches in platforms such as Google Ads, Meta, YouTube, SEO / SEM, affiliate, referral, influencer, and content-based lead generation.
- Implement predictive marketing models, AI-driven campaign optimization, and marketing automation solutions to improve targeting efficiency.
- Track, analyze, and optimize key metrics like CAC, CPL, CPQL, ROAS, LTV, and channel attribution.
- Set and exceed quarterly lead generation goals aligned with revenue targets.
Market Intelligence & Consumer Foresight :
Executive Stakeholder Management :
National & Cross-Border Marketing Ownership :
Budgeting, ROI Governance & Operational Excellence :
Team Leadership & Capability Building :
Candidate Profile :
Skills Required
Performance Marketing, Lead Generation, Marketing Strategy, roi optimization
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Vice President • Mumbai, Navi Mumbai
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