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Vice President Marketing

Vice President Marketing

Sharpsell.aimumbai, maharashtra, in
24 days ago
Job description

Sharpsell is India’s first sales playbook automation platform. We are on a mission to transform 1 Crore salespeople into sales champions.

Sales leaders at 30+ of India’s largest enterprises like LIC, Kotak Life, Mahindra, Whirlpool, Axis Bank, and Torrent Pharma swear by Sharpsell’s award-winning platform. We understand our customers deeply and build-iterate quickly. Now, with extreme product-market fit and a solid customer base, we want to invest in a marketing machine that helps us grow 10X.

The Role

We're looking for an experienced yet hands-on and ready-to-experiment marketing maverick who can help us break into the top 300 accounts in a few targeted sectors. You’ll partner with our SDRs and the field sales team get SQLs and orchestrate multi-stakeholder demos that convert. You'll own our marketing strategy and execution.

What You'll Do

  • You build and run the marketing function that takes Sharpsell to the next orbit.
  • This is core account-based marketing : you’ll develop and execute multi-touch campaigns to get our prospects to engage.
  • Equip and partner with our SDRs and field sales to hunt down decision-makers at target accounts by any means necessary - networking, emails, social media, events, direct mail, walk-ins, cold calls, etc.
  • Build our market credibility by leveraging our existing customer base gracefully. Own compelling ROI case studies, clear messaging, industry awards, customer testimonials, G2 ratings, etc.
  • Build our thought leadership by turning everyday customer interactions and internal insights into powerful content that showcases Sharpsell’s depth and relevance.
  • Lead a growing marketing team including content operations, distribution specialists, and external partners. This role may also potentially lead the SDR team and own the lead generation KPIs.

You Are Someone Who

  • Buys into the objective and vision 100%.
  • Is willing to own and drive qualified leads - the northstar metric.
  • Can self-start and then ramp an independent content creation and distribution machine, acting as the final point of approval.
  • Has an eye for design, can distinguish good from bad, and knows how to get the good done.
  • Embraces a zero-to-one mindset - willing to get your hands dirty, experiment without boundaries, fail fast, and iterate.
  • Can “hold a dinner conversation” with C-suite executives who run some of India’s largest companies.
  • Has successfully led similar marketing initiatives before - this can’t be your first rodeo.
  • What we offer

  • We hire for high ownership and therefore offer extreme independence.
  • We are driven purely by results and data : make your case and you’ll get the resources you need.
  • You’ll work with helpful, earnest people who also happen to be thoroughly competent and dedicated to building a lasting org.
  • If you're a SAAS marketing leader who thrives on challenges, wants to try unconventional approaches, and is ready to own results, we want to talk to you!

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