Key Responsibilities :
- Strategic Leadership : Develop and implement robust marketing strategies to drive growth across B2B and B2C segments
- Lead Generation : Design and execute high-impact lead generation campaigns that attract and convert prospects into loyal customers
- Content Excellence : Oversee the creation of compelling and engaging content that resonates with our target audiences and enhances our brand narrative
- Cross-Functional Collaboration : Work closely with product, sales, and customer success teams to ensure alignment and drive cohesive marketing efforts
- Performance Measurement : Utilize data-driven insights to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact
- Innovation : Stay ahead of industry trends and emerging technologies to introduce innovative marketing initiatives and maintain a competitive edge
What We re Looking For :
Experience : Minimum of 5 years in a leadership role within B2B and B2C SaaS marketingProven Track Record : Demonstrated success in leading marketing strategies, driving lead generation, and creating impactful contentLeadership Skills : Strong ability to inspire and lead a marketing team, fostering a collaborative and results-driven environmentAnalytical Mindset : Proficiency in leveraging analytics to inform decision-making and enhance campaign performanceCreativity : Innovative thinker with a knack for developing creative solutions to complex marketing challengesCommunication : Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasivelySkills Required
Sales, Product Management, Lead Generation, Leadership, Communication