Digital Content and Brand Strategist

About the role :

At Leap, we’re building one of the most ambitious content ecosystems in the

career and study abroad

space. we believe content is more than marketing - it’s how we educate, inspire, and earn trust at scale.

The

content strategist

is the storyteller-in-chief. You’ll decide

what stories we tell, how we tell them, and why they matter

• . From deep research to writing to shaping the final edit : you’ll be the creative engine driving Leap’s YouTube, Instagram, and content being used .

This role is for someone who

lives & breathes content

— who watches a reel and instantly thinks

“why did this work?”

, who writes like a creator, not a copywriter, and who can turn a counselor’s advice into something students binge.

What you’ll be doing

Find

content opportunities

— ideas students actually care about — through research, insights, and trends.

Write

scripts and stories

that are smart, simple, and scroll-stopping.

Collaborate with video editors, designers, and on-screen talent to

bring ideas to life.

Convert long-form videos (like masterclasses) into

short-form hits

and evergreen explainers.

Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.

Build

repeatable content IPs

— formats that scale, not one-offs.

Own the entire pipeline →

ideation → scripting → storyboarding → publishing → analysis.

Who you are?

1–3 years of experience in

content, scripting, or creative strategy

(agency, creator, or brand).

writer at heart

— words are your playground, and you love shaping ideas that stick.

content nerd

— you study reels, podcasts, and YouTube for craft and psychology.

strategic thinker

— you know what makes content perform, not just look good.

team player

— you can jam with editors, creators, and educators to make ideas stronger.

student of the internet

— always learning, always experimenting.

bonus : you’ve helped grow a brand or creator channel before (YouTube, Instagram, or similar).

Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.

There is minimal management and extreme autonomy.

If the above defines you, you will fit in snugly.

What is Leap?

Leap is a global student mobility platform that empowers students’ aspirations for a global career and education

We have built

this

and

this

and

this

We work at the exciting intersection of fintech & edtech

And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news

here

Who are we as people?

We have a lean, rockstar team.

We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.

We hire slowly and deliberately

You can meet our founders here ->

Arnav Kumar

and

Vaibhav Singh

Arnav tweets

here

What will you be doing?

We are now building our leadership team and would love to engage

This is a great time to join the rocketship and participate in the upside -

Broadly,

You will have tearing-your-hair level complex & challenging problems to solve

With massive upside if you solve them

In a super fast paced environment that will challenge you

With enough resources to be audacious

And mentorship from an experienced founding team

Your move ! : )

Having a busy week? - Simply apply

here

Want to skip the queue? - Take out a few mins and write a standout email to us at anjali.mishra@leapfinance.com