Digital Marketing and Content Strategist

Job Title : Digital Marketing & Branding Strategist – Executive Level

Location : Bangalore

Company : Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)

Department : Marketing & Branding

Experience : 2–5 Years

Type : Full-Time | On-Site

About the Role :

We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.

You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.

Key Responsibilities :

Brand Strategy & Identity

Contribute to the development and execution of brand positioning and messaging across digital platforms

Maintain brand consistency across all digital and offline assets

Work closely with the business teams to implement visual storytelling aligned with brand tone

Digital Campaign Management

Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube

Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion

Collaborate with content and creative teams to design compelling ad creatives and video content

SEO & Website Optimization

Conduct keyword research and implement SEO best practices for company websites and blogs

Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.

Coordinate with web developers to implement enhancements, landing pages, and conversion tools

Content Creation & Social Media

Build and manage social media calendars and create engaging posts, reels, stories, and videos

Write copy for digital ads, banners, email campaigns, and internal communications

Monitor engagement and trends across platforms to stay ahead of digital shifts

Email Marketing & Automation

Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.

Build lead nurturing workflows and segment mailing lists for personalized campaigns

Analytics & Reporting

Track key performance metrics for all digital activities.

Generate weekly and monthly dashboards to report campaign performance and insights

Recommend data-driven improvements for future campaigns and budget planning

Key Skills & Tools Required :

Google Ads, Meta Ads Manager, LinkedIn Campaigns

Analytics : Google Analytics, Meta Insights, UTM tracking

Design Tools : Canva, Photoshop, Illustrator (optional)

CMS Tools : WordPress / Wix / Webflow

Email : Mailchimp / Zoho Campaigns / HubSpot

Proficiency in Microsoft Excel / PowerPoint for reporting and presentations

Qualifications :

Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field

2–5 years of experience in digital marketing, branding, or communications

Strong communication skills (written + visual)

Ability to work in a fast-paced, multi-brand, multi-stakeholder environment

Preferred :

Experience in interior design, construction, EPC, or industrial product marketing

Experience with employer branding and B2B digital outreach

Video editing or reel-making experience is a plus

What You Get :

Opportunity to build and shape the digital voice of a fast-growing group

Collaborative environment with cross-functional teams across engineering, and business

Visibility across multiple industry verticals : infrastructure, interior, industrial, and global export brands

Ownership and growth in marketing strategy, leadership grooming, and branding exposure