Content Strategist (YouTube, Instagram & Podcasts)

Mission

Build and lead an independent content & media vertical that 1) scales our brand presence on YouTube and Instagram, 2) launches and grows a flagship podcast, and 3) operates as a service hub supporting our consumer brands with content strategy, production, distribution, and monetization.

12-Month Outcomes (What Success Looks Like)

YouTube :

Post consistently (weekly). Get a few clear wins—think

5 videos that really pop

and a

healthy lift in subs (2–3×) . Watch-time trending up and more people coming back because they like the format.

Instagram :

Run a steady Reels rhythm ( 15–20 / mo ). Aim for

4–5%+ engagement , a couple of

mini‑viral

Reels each month, and regular collabs that bring in fresh audiences.

Podcast :

Launch in the first 60 days , then keep it weekly. Hit

your first 10k total downloads

by mid‑year and land

1–2 paying sponsors

by the back half.

Revenue :

By year‑end, the content engine

pays for itself

through sponsors, affiliates, and light product promos.

Ops :

A simple in‑house workflow that moves fast

clear content calendar , quick title / thumbnail tests, and a

one‑glance dashboard

everyone checks.

Team : lean crew that ships

(editor + designer / thumbnail + producer), with freelancers plugged in when and if needed.

Key Responsibilities

Strategy & Leadership

Own the multi-platform content strategy, brand voice, and programming pillars for YouTube, Instagram, and the podcast.

Act as

business head

for the media vertical : forecasting, budgets, vendor management, rate cards, and monetization.

Build the operating model to serve internal / portfolio brands with clear SLAs and quarterly OKRs.

Production & Distribution

Stand up a light-weight studio workflow (scripts, shoots, edits, thumbnails, metadata, SEO, shorts slicing, audiograms).

Ship weekly video pods, 2–3 longform videos / month, 12–20 Shorts / Reels per week across brands.

Run creator collabs, guest booking, and community initiatives (Discord / WhatsApp / YouTube Communities).

Growth & Monetization

Drive channel growth via content-market fit, thumbnails / titles testing, retention curves, and distribution loops.

Build sponsorship pipeline, affiliate programs, UTM-ed storefronts, and newsletter cross-sells; integrate social commerce where relevant.

Analytics & Governance

Build dashboards (YT Studio, GA4, Meta Insights, Chartable / Spotify for Podcasters).

Own IP, music / copyright, usage rights, brand safety, and crisis playbooks.

Ideal Candidate Profile

Must-have experience (screen-out if missing) :

Proven 0→1 builder :

launched and scaled a YouTube channel and / or podcast from scratch (or revived from near-zero) with clear before→after metrics.

Independent operator :

prior freelance / creator / consultant stint owning outcomes end-to-end (strategy → production → distribution → monetization).

Business mindset :

has turned content into a business (pricing / rate cards, sponsor deals, affiliates) with hands-on

P&L

ownership or direct contribution.

7–12 years in content / media; proven

YouTube channel growth

and

Instagram Reels

expertise.

Shipped / hosted / produced at least one

weekly podcast

with measurable growth.

Strong editorial instincts + performance mindset (CTR, AVD, RPM, view-to-subscribe, reach-to-engagement).

Comfortable with on-camera direction and talent management.

Working knowledge of editing & production (Premiere / Final Cut / CapCut, Descript), audio (RØDE, Shure, Focusrite), and studio workflows.

Experience owning

P&L

and closing brand deals / sponsorships.

Excellent storytelling, scripting, interviewing, and community-building skills.

Preferred backgrounds :

Candidates from content / creative

agencies

who have helped

build a content / media practice into a business unit

(service line / P&L), and independent creators / consultants who have taken multiple brands from

0→1 .

Nice-to-have :

Creator economy networks, newsletter growth, live-stream ops, social commerce, basic motion / graphics.

Tooling Stack (Suggested)

Planning :

Notion / Asana, Airtable content calendar, Figma for thumbnails.

Production :

Sony / Canon mirrorless, RØDE / SHURE mics, Aputure lights; Premiere / Final Cut, CapCut, After Effects, Descript.

Analytics :

YouTube Studio, vidIQ / TubeBuddy, GA4, Meta Insights, Chartable / Podbean, Looker Studio.