Digital Marketing Consultant - Instagram Specialist
ConfidentialPune, India7 days ago
Job descriptionMinimum 3 years of hands-on experience managing and scaling Instagram accounts in the fashion, luxury, or lifestyle domain. Demonstrated success in growing authentic followers in the US region , not through bots or inorganic methods. Deep understanding of Instagram Reels, stories, algorithm behaviors, and content performance metrics . Strong ability to define and communicate content strategies and visual direction in collaboration with designers. Experience running and optimizing Instagram Ads and influencer collaborations . Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.). Strong communication and reporting skills, with a data-driven approach to decision-making. Prior experience working with DTC brands or e-commerce companies in the fashion / luxury space is highly desirable. A strategic thinker who can take ownership from day one. Someone who understands luxury fashion consumers in the US — their behavior, preferences, and triggers. Not just someone who can 'post,' but someone who can build a digital identity and grow influence authentically. Professionalism, transparency, and ability to work independently under minimal supervision. Freelance / Part-Time Consultant Initial 3-month engagement, with the possibility of extension based on performance and outcomes Remote (must be available to work and report in IST or EST time windows occasionally)
Job Title :
Digital Marketing Consultant (Instagram Specialist – US Fashion Market)
Freelance / Remote Opportunity
About the Role :
We are seeking an experienced Digital Marketing Consultant / Freelancer with deep expertise in Instagram marketing and social media strategy , specifically targeting the US region and fashion / luxury consumer segment . The ideal candidate will have a proven track record of growing genuine, region-specific followers and driving high-quality engagement for lifestyle, fashion, or luxury brands.
You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.
Key Responsibilities :
- Audit and optimize existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance.
- Develop and execute a region-specific Instagram growth strategy focused on attracting genuine, US-based followers .
- Design monthly social media calendars that align with fashion / luxury trends, seasonal campaigns, and brand tone.
- Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
- Provide hashtag strategies, influencer recommendations, posting schedules , and engagement techniques tailored for the US market.
- Regularly monitor, analyze, and report on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact.
- Recommend and execute targeted paid campaigns when necessary to amplify visibility and audience relevance.
- Stay updated on US fashion and lifestyle trends , Instagram algorithm changes, and competitive benchmarks.
Required Skills & Experience :
What We're Looking For :
Engagement Type :
To Apply :
Please send your portfolio, Instagram accounts you've worked on , and a brief note on your approach to growing region-specific followers to :
[HIDDEN TEXT]
Subject line : Digital Marketing Consultant – Instagram Specialist
Skills Required
social media strategy , visual direction
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Digital Marketing Specialist • Pune, India
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