Understand the kind of B2B technology companies BuyerForesight work with and why
Understand the key decision makers within each company and why
Understand the kind of roles different B2B technology companies are targeting
Understand Marketing structure and maturity of the company and engage Demand Generation, Events and Partner marketing roles
Use Internet searches to find hard-to-find information about an individuals roles & responsibilities coupled with their strategic priorities relevant to our solution
Write a carefully worded observation about a suspect based on their background and accomplishments in the style and idiom of a Global marketer
Respond in writing to suspect communications you receive on LinkedIn and email in the style and idiom of a Global marketer
Take the initiative to find new ways to leverage LinkedIn and other tools to identify new sales opportunities for BuyerForesight
Carefully document what you learn about each suspect so that you can efficiently engage them in future lead nurturing efforts
Should be able to address monthly targets for meetings .
Maintain an email / LinkedIn-based content marketing campaign to generate additional leads
Plan and prepare ongoing campaigns (monthly) alongside daily outreach to add avenues and generate demand
Use both inbound and outbound channels to generate quality leads that convert to opportunities
Maintain the required reports of all campaigns and outcomes
Maintain and update all necessary tools for performance and tracking
Create and maintain a qualified sales pipeline working closely with Sales
(ref : iimjobs.com)
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Manager Inside Sales • Bangalore, India
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