CRM Specialist

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

The CRM Specialist reports to the Application Manager and works closely with the CX Technology & Innovation team and the Customer Service Operations team.

The CRM Specialist is responsible for configuring, maintaining and optimizing our CRM tool in alignment with the Application Manager's requirements. The CRM Specialist uses out of the box functionalities but also collaborates with the development team to implement custom built features. The CRM Specialist ensures seamless integration of the CRM with third party applications, including but not limited to : Chatbot, IVR, Nexus, third party sales channels.

Additionally, the CRM Specialist handles day-to-day change requests, prioritizing tasks according to provided deadlines, to maintain user satisfaction while ensuring reliability and scalability.

Purpose of the job

The CRM Specialist is tasked with optimizing CRM performance through proactive maintenance, effective configuration, and the introduction of new functionalities. This role emphasizes the continuous improvement of operational processes and the implementation of tools that enhance the CRM's usability and efficiency. The CRM Specialist collaborates with cross-functional teams to understand business requirements and translate them into effective solutions.

Responsibilities / core tasks, authorizations

Responsibilities :