CRM Copy Lead

About the Role

We are looking for a visionary Creative Lead, someone who has grown through the copywriting / content track, to lead and elevate the creative expression of Kapiva across digital, product, and CRM channels. This is a strategic + hands-on role where you’ll manage a 3-5 member team and set the tone for high-impact storytelling and campaign design across the brand.

As a member of the marketing leadership team, you’ll directly shape how Kapiva communicates with its audience – from short-form snackable Reels to CRM journeys to large-scale campaigns across wellness categories like Men’s Health, Gym Performance, Daily Wellness, Lifestyle, Packaging, International and Retention.

Key Responsibilities

Creative Vision & Content Strategy

• Define and evolve the brand’s creative tone across platforms.
• Lead the development of engaging, conversion-led content strategies for Instagram

Reels, YouTube Shorts, CRM, and website.

today’s consumer.

Copy & Storytelling Excellence

campaigns to social.

Team Leadership & Development

Cross-Functional Collaboration

business outcomes.

Performance & Optimization

Requirements

Shorts, CRM communications.

and more.

Why Join Us?

If you live and breathe copy, know how to lead from the front, and want to build a brand that

truly impacts lives — we’d love to hear from you.