CRM Manager

BUSINESS : CIRCOR Industrial

LOCATION : Mumbai

DIRECT REPORTING : Sr. Manager Data Analytics FUNCTIONAL REPORTING : Commercial Excellence

POSITION DETAILS

Position Summary

Position Title : CRM Manager

The primary focus of this role is to drive growth through effective use of CRM systems by developing and executing strategies to manage customer relationships, enhance customer satisfaction with key focus on delivering value to the customers in terms of Commercial Excellence.

Principal Activities

(in order of importance) CRM Strategy and Execution :

Design and implement CRM Strategies to Drive Customer Satisfaction and enhance User experience

Lead or participate in worldwide, cross-functional teams to address business or systems issues relevant to CRM

System Configuration :

Configure CRM as per agreed strategy and drive to accelerate its usage across business

Driving continuous improvement in CRM related processes from quote to cash

Modify existing approval process (Commercial DOA) workflow as per proposed changes

Responsible for Master Data Management (MDM) within CRM and connected systems / tools

Identify opportunities to enhance current processes after thorough understanding of existing processes and toolset used

System Management :

Administer and Optimize CRM platform (e.g. MS Dynamics)

Ensure data accuracy, segmentation, and integration with ERP and other systems

Train and support internal teams on CRM usage and best practices

Become single point of contact and super-user / admin for CRM.

Customer Data & Insights :

Analyze Customer Data to identify Trends, behaviors, and opportunities.

Develop or implement Dashboards / visualizations within dynamics for Sales Leaders, Product Line Managers, Sales Managers, Market Managers, Finance Teams, and Top Management

Evaluate information gathered from multiple sources (SAP BW, CRM, SAP, etc.), reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.

Maintain tools &scorecards to track key metrics and value captured.

Knowledge Skills& Abilities

Show a strong ability to solve problems creatively, through innovation & process re-engineering

Good inter-personal, organizational, time management and analytical skills

Manage multiple priorities; both as an independent problem solver and as a team player

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group / with all levels of management.

Knowledge of integration between CRM and SAP systems(e.g., SAP)

Familiarity with manufacturing sales processes

Education & Experience

Degree in business administration (international business) or industrial engineering or an equivalent qualification

Minimum 8 years of experience in a configurator / administrator role in CRM (MS Dynamics or equal)

Technical proficiency in MS – Office suite with MS-Excel and MS-Power App is preferred

Experience in Commercial processes

Work Environment & Benefits

Office-based with flexibility for remote work

Competitive salary and benefits including health insurance, retirement plans, and professional development support