Influencer Marketing Executive (1+ Year Experience)

Company Description

Pintola began in 2012 with the aim to create healthy, delicious, and ready-to-eat food products. As India's leading brand for health-focused, high-protein foods, Pintola was the first in India to introduce 100% natural peanut butter. Our product range includes premium nut butters, breakfast cereals, high-protein oats, and various vegan options. We are committed to serving over 100 million people with nutritious solutions made from 100% natural ingredients, with no preservatives and no compromise. Our mission is to be India's best company for peanut butter and health-focused foods, supporting healthier lives.

Role Description

This is a full-time on-site role located in Ahmedabad for an Influencer Marketing Executive 1+ year of experience . The day-to-day tasks of the role involve managing influencer marketing campaigns, developing and maintaining relationships with influencers, executing social media marketing strategies, and coordinating public relations efforts. The role will also involve working closely with the sales team to align influencer activities with sales objectives.

Key Responsibilities :

1. Influencer Strategy & Management :

• Identification & Vetting : Research, identify, and vet suitable micro and macro-influencers

across various platforms (Instagram, YouTube, etc.) whose audience aligns with brand goals.

and their agents / managers.

delivery of content that meets all brand guidelines and objectives.

2. Negotiation & Campaign Tracking :

(rate, deliverables, rights) for both paid and barter collaborations, adhering strictly to

budget.

contracts, payment status, content live dates, and performance metrics.

ensure compliance and quality before publication.

3. Market Knowledge & Trend Analysis :

content formats (Reels, Shorts, Carousels, Stories), and best practices.

and algorithm updates to keep our brand strategy fresh and effective.

gain an edge.

Required Skills & Qualifications :

or Digital Marketing role.

is mandatory.

under tight deadlines.

Skills Required

Trend Analysis, Negotiation, Social Media Marketing, performance metrics, Campaign Execution, influencer marketing, Digital Marketing